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Law Offices of Alyssa Whatley

Increasing organic traffic by 57% through exceptional website design.

Overview

Creating a welcoming, informative legal website that would help a tax attorney better connect with prospects and clients.

Statistics

increase in website users

0%

increase in organic search traffic

0%

Background

Alyssa Whatley was looking for a collaborative agency that could redesign a website with a foundation in great design and SEO principles. She was looking for a partner, and we were excited to fulfill her vision.

The Problem

Searching for the Best Company-Agency Fit

While Alyssa’s website was functioning well, she was becoming frustrated at how it was being maintained. She was looking for an agency that thrived in communication and could efficiently create the website she had been waiting on.

She then discovered Forward Push and we immediately began walking her through our process.

Forward Push is the best organization
I have ever worked with.

“As the owner of law firm, I struggled to create a website that was interesting, aesthetically pleasing and most importantly conveyed information in a way that would be easily digestible. Then, I found Forward Push.

“Marc and his team made the process effortless and provided me with a website that met all my needs. His team went above and beyond to make sure that every detail was exactly how I wanted it... Forward Push is the best organization I have ever worked with.”

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Alyssa Whatley

The Law Offices of Alyssa Whatley

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Our Solution

A Website Built for Organic Search and Lead Generation

Knowing how important organic search is in the competitive legal landscape, we focused on creating a website that met visitors’ needs while also supporting organic search rankings.

We began with a thorough strategy session outlining what we could use from her current website and what would need to be completed before launch. We then got to work writing the copy, designing the website, and producing a profile video and client testimonial video to add a personal touch.

The new website included:

  • Call-to-action

  • Responsive Design

  • Video

  • Clear Content

  • User Friendly Navigation

Calls-to-Action

Alyssa’s goal was to drive leads through her website. To support this goal, we implemented multiple calls-to-action across her website so users can schedule an appointment with just a few clicks.

Responsive Design

We believe in mobile-first design, and we integrated this with responsive design. This included  integrating best practices so all users can easily navigate throughout the website, whether on their phone, tablet, or desktop computer.

Video

We created two videos to showcase Alyssa and her practice. We knew it was important for visitors to get to know the firm, which is why we prioritized a profile video. This lives on the website’s home page, and is a core piece of content.

The second video is a client testimonial video featuring one client from each area of expertise. This helped provide clear information for visitors on what to expect and her approach, thus encouraging the right prospects to contact Alyssa.

Clear Content

Tax law can become confusing and overwhelming. We worked with The Law Firm of Alyssa Whatley to create easy-to-understand resources that helped dispel some of the confusion around tax law, as well as encouraging visitors to call or email.

User Friendly Navigation

Great website content is nothing without a user-friendly design, and we prioritized this throughout the process. With a simple yet impactful navigation, we optimized website content for a better browsing experience.

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Results

Improved Organic Search for High-Quality Leads

Within the first month of launching, both traffic and leads had significantly increased. We saw a 48% increase in users and a 57% increase in organic search.

“Forward Push is the best organization I have ever worked with.”

See who else we've helped

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