Law Offices of Alyssa Whatley
Increasing organic traffic by 57% through exceptional website design.
Overview
Creating a welcoming, informative legal website that would help an Atlanta tax attorney better connect with prospects and clients.
Statistics
Background
Alyssa Whatley was looking for a collaborative agency that could redesign a website with a foundation in great design and SEO principles. She was looking for a partner, and we were excited to fulfill her vision.
Forward Push is the best organization
I have ever worked with.
“As the owner of law firm, I struggled to create a website that was interesting, aesthetically pleasing and most importantly conveyed information in a way that would be easily digestible. Then, I found Forward Push.
“Marc and his team made the process effortless and provided me with a website that met all my needs. His team went above and beyond to make sure that every detail was exactly how I wanted it... Forward Push is the best organization I have ever worked with.”
Alyssa Whatley
The Law Offices of Alyssa Whatley
Our Solution
A Website Built for Organic Search and Lead Generation
Knowing how important organic search is in the competitive legal landscape, we focused on creating a website that met visitors’ needs while also supporting organic search rankings.
We began with a thorough strategy session outlining what we could use from her current website and what would need to be completed before launch. We then got to work writing the copy, designing the website, and producing a profile video and client testimonial video to add a personal touch.
The new website included:
Calls-to-Action
Alyssa’s goal was to drive leads through her website. To support this goal, we implemented multiple calls-to-action across her website so users can schedule an appointment with just a few clicks.
Responsive Design
We believe in mobile-first design, and we integrated this with responsive design. This included integrating best practices so all users can easily navigate throughout the website, whether on their phone, tablet, or desktop computer.
Video
We created two videos to showcase Alyssa and her practice. We knew it was important for visitors to get to know the firm, which is why we prioritized a profile video. This lives on the website’s home page, and is a core piece of content.
The second video is a client testimonial video featuring one client from each area of expertise. This helped provide clear information for visitors on what to expect and her approach, thus encouraging the right prospects to contact Alyssa.
Clear Content
Tax law can become confusing and overwhelming. We worked with The Law Firm of Alyssa Whatley to create easy-to-understand resources that helped dispel some of the confusion around tax law, as well as encouraging visitors to call or email.
User Friendly Navigation
Great website content is nothing without a user-friendly design, and we prioritized this throughout the process. With a simple yet impactful navigation, we optimized website content for a better browsing experience.
Results
Improved Organic Search for High-Quality Leads
Within the first month of launching, both traffic and leads had significantly increased. We saw a 48% increase in users and a 57% increase in organic search.