Can Ranku Help Non-Profit Online Colleges Be Found?
Ranku Goes Up Against For-Profit Online Colleges
Ranku, a New York based startup launched today with the goal of helping students find an online college as long as it’s a non-profit university such as Arizona State University or Georgetown.
Call it a backlash or say it’s about time, non-profits have been playing catch up to their for-profit counterparts that dominate a Google search for online degrees. So how do the 100 online non-profit schools compete with a giant such as the University of Phoenix, who reportedly spend over $200,000 a day on Google AdWords?
“We obsessively focus on the user so the best degree option for them rises to the top,” says co-founder Kim Taylor. “Typically, within the industry, the experience focuses on who pays the most and the for-profit schools win. This levels the playing field. Relevance wins”
A school’s dedicated page on Ranku has 24/7 access to course materials, face-to-face interaction with the faculty via video or chat, information about military tuition benefits, and the school’s mobile app.
Will Ranku be the thorn in the for-profits’ side when it comes to capturing the attention of the online education searcher? Will they be able to battle the numerous pay-per-lead portals that already exist and have been helping students find schools for years? We shall see…
By Marc Apple
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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