Are Online Ads Following You?
Retargeting Marketing and Pay Per Click Advertising
Advertising on mobile phones is starting to take off in a major way and all of the players in the mobile space are racing to follow you home? Follow me home? Huh?
Have you ever done a search for an item on your home computer and then hours later be served an ad for that item on your mobile phone? That’s not a mere coincidence and you can bet you’ll be seeing more of what’s called “look alike modeling” in the future. How is this done? Advertisers are using what’s called IP Triangulation – matching your laptop’s IP address with your mobile’s IP address – and using this knowledge as an indication of it being the same person.
While some are screaming privacy issues, we see this as another positive way to reach consumers who are actively looking for your products and services. With the release of Google Enhanced campaigns, which gives advertisers the ability to day part their ads, you can become more relevant to your audience when they are searching for you. You now have the ability to make sure your ads are being seen at the right time and the right geo-location.
All new paid search campaigns with Forward Push Media receive $100 in click credit when they sign up. Fill out the form now to request more information on you can reach prospective students and customers through search.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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