How Vulnerable Are You?
When HubSpot announced that Brené Brown would be a keynote speaker at INBOUND 2015, the decision was met with a state of confusion. Brown is not very well known in the marketing world. She does not run any world-famous marketing blogs or work for any major digital agencies. Yet, she has managed to force marketing conversations that many people had not previously thought to have. She has changed the way many people approach marketing and innovation, and she has done it all through a few TED talks that have become immensely popular across all industries.
Brené Brown’s Ted Talks
In her famous TED talk on vulnerability, Brown suggested that people all feel different degrees of vulnerability. These feelings impact how well we connect with others. They tell us that we not good enough for our connections and relationships.
Some people, however, seem to embrace this vulnerability. They recognize it as being a necessary part of living and being successful.
“They fully embraced vulnerability. They believed that what made them vulnerable made them beautiful. They didn’t talk about vulnerability being comfortable, nor did they really talk about it being excruciating — as I had heard it earlier in the shame interviewing. They just talked about it being necessary. They talked about the willingness to say, “I love you” first …the willingness to do something where there are no guarantees.” — Brené Brown
The people with this trait also tend to be kinder to themselves and to others. They let go of ideas about who they think they should be and instead embrace who they are.
This vulnerability has the power of giving people the creativity they need to succeed in marketing, but people have to be willing to embrace it. They need to learn to leverage their vulnerability and see the beauty and necessity of being the first to try something, even without assurances of success.
The Role of Vulnerability in Marketing
The inbound world continues to change at a shocking rate. Just think about where we were a few years ago. The Hummingbird, Panda and Penguin updates have changed SEO and the marketing world drastically. The mobile update this past April left many people scrambling to avoid potentially devastating losses in SERP rank.
The people who consistently weather these changes well are the ones are innovative and creative. They are constantly looking for new ways to build relationships with customers. They remain at the forefront of the industry and are regarded as thought leaders precisely because they are willing to embrace their vulnerability and experiment, even if they are not sure if their ideas are going to work.
Success in marketing comes from leaders who refuse to stay in the crowd. They understand their vulnerability– that nothing is a guaranteed– but they remain willing to try something new regardless of it. Brené Brown’s talk at INBOUND will be filled with inspiration that will help us all be able to better embrace our true selves and learn how to leverage these insights to improve our own marketing skills.