Everything: Content & Social is happening in just a few weeks, and we’re looking forward to the variety of content marketing and social media strategies that are about to converge. In an ever-changing field like marketing, it’s important that we keep learning new techniques. The better we learn, the better we can serve our team and our clients.
Here’s What You Can Expect at Everything: Content & Social
Executive Buy-In for Content Marketing with Deana Goldasich
Her session includes topics like assessing the current level of executive buy-in, as well as how to lead the conversation on ROI. For those looking to grow their marketing strategy, this is a must-see session.
Building High-Converting Sales Funnels with Facebook with Jordan Steen
He shares, “The number one takeaway is understanding how to incorporate the sales funnel flow into your content. Knowing when and how to provide value, social proof, and a strong call to action.”
By taking these three key lessons, you’ll learn how to customize Jordan’s template to create a sales funnel for your company while incorporating it into your existing strategy. For marketers looking to expand their customer growth, this is the person to see.
Using Virtual and Augmented Reality for Brands with Annie Eaton
Annie explains further, “We typically see brands getting started with an internally-fueled technology discovery session. By opening the discussion to internal stakeholders and bringing in a future technologies subject matter expert, so many use cases are uncovered. From that discussion, companies can clearly define the next steps to implementing this technology successfully.”
This session covers topics like how to report on a VR/AR campaign’s success, as well as how to write a brief for interactive projects. Annie is a leader in the industry, and this is an ideal time to learn from her.
Increasing Your Facebook Ad ROI with Marc Babin
Marc explains, “I want people to leave and feel confident knowing that if they follow the same steps or adopt the same mindset I present, that they can start showing real and direct ROI through social. This means spending better, saving money and hopefully giving social more budget and personalized attention.”
You’ll learn how to develop your brand’s story, as well as how to craft a more strategic paid media strategy. Advertising online can be confusing, so this is the session to attend if you’re looking for clarity.
Building a Growth-Focused Marketing Strategy with Kate Richling
Her session covers how to best align your company-wide content development, as well as building user personas. This is an important part of marketing that many companies pass on. If you’re struggling to find a growth-focused strategy that works for you, we recommend heading to Kat’s session.
Social Selling and LinkedIn for Sales
In this session, you’ll learn how to choose your ideal social platforms to close more deals. As social media continues to evolve, this will be a key sales driver for many companies.
You’ll learn how to find the best platform to help you grow online, as well as using your personal network to drive new sales. For those looking for a new sales routine, this session will have it.
Using Content to Create Passionate Fans
We’re excited to see this session on “contagious content”. You know the brands that have the near-rabid fans, and it’s time to create them yourself. When you build a passionate fan base, they’ll do the sharing for you.
This session covers how to create courageous collateral and a brand playbook that turns your products into a social currency. This session is perfect for those looking to bring more storytelling into their marketing.
Heart Over Art with Carmen Collins
Learn how content is consumed on different platforms online, and get ready to become comfortable with “imperfect” content. Because that’s what sells. It’s the perfect session for our perfectionist marketing friends. (And we say that in the most loving way possible.)
Telling Better Stories with Derek Lavon Dienner
You’ll also learn Derek’s three ways to grow empathy to tell better stories, as well as using personal stories to inspire better content. This is a session for more than videographers; it’s a session for anyone looking to improve their storytelling.
Documenting Your Wins with Brian Fanzo
Brian shares, “Be yourself by why and how you do things not just what you do. People want to come with you, so you must document your wins along the way.” You’ll learn how to break through social media noise, the best practices for social listening, and tips for effective storytelling. This session is going to be lively and we’re looking forward to it.
Leveraging the Facebook Algorithm with Heather Dopson
Learn how to build content grids for improved relevancy, as well as which behaviors Facebook penalizes. For marketers looking to improve their brand’s presence on Facebook through authentic content, Heather’s session is the one you need.
The Power of Social Quizzes with Will Duderstadt
Will explains, “A shareable lead generation quiz for a brand is a fantastic way to introduce yourself to new customers. Much like attending a cocktail party with a room full of strangers; a quiz allows you to start building relationships with a bit of humor, a compliment, and good advice.”
He also warns that it’s possible to get too many leads, so he’ll share how to work with your sales team to better use the leads that are coming through the social quizzes.
Social Media as Native Advertising with Frank Maquire
You’ll also learn how to measure the ROI of your native ads, as well as how to start executing right away through your DSP. This is another session ideal for those looking to improve their paid media strategy.
Looking into the Future with Nicola Smith
Her session on 2019’s content marketing trends will push you through the last quarter of 2018 and into 2019 ahead of your peers. Nicola explains, “2019 will be the year when we see our digital and physical worlds collide even more through everything from Voice UI, to Mixed Realities to truly omni-channel content strategy….
“A brand’s success in applying these trends will depend on how well they understand the long term implications for marketing and their business as a whole.”
This session will help you use voice-controlled devices, chatbots, and other emerging technology to better reach your customers. For marketers looking to get a start before January hits, you’ll want to stay until the end for Nicola’s insights.
Digital & Diversity with Sabrina Kizzie
You’ll learn how to develop actionable tactics to market to African American millennials, especially on the top platforms: Twitter, Instagram, and Facebook. If your product is reaching this demographic, you need to attend her session.
See You at Everything: Content & Social
Everything: Content & Social in Atlanta is bringing attendees an array of speakers all focused on one thing: helping you set and achieve the right marketing goals for your brand. With this selection of speakers, we know that it’s going to be a day filled with growth, strategy, and creativity. For the full agenda, visit the Everything: Content & Socia website.
