Does Facebook Advertising Work?

This article has been updated in August 2020 to be consistent with new practices for Facebook advertising. What You Need to Know Before Running Facebook Ads You may be wondering whether or not you should invest in Facebook advertising. With so many online marketing avenues around, Facebook represents yet another platform to consider. When put…

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The Facebook Algorithm: How Does It Work?

Out of all the mysterious terms swarming around social media, Facebook’s algorithm is one of the most popular. And most misunderstood. It controls how your business is seen on the platform, so it’s important to understand. Just maybe not as important as some people may lead you to believe! If you focus on providing great…

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35 Social Media Marketing Tips to Grow Your Business Online

Growing your business online doesn’t have to be as complicated as some people make it seem. To help you grow, we’ve compiled our top 35 social media marketing tips, which include everything from overarching strategy recommendations to tactical steps to improve how you’re seen online so you can increase sales. Let’s dig in. Focus on…

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How to Handle Fake Negative Reviews Online

Fake negative reviews online can severely impact your small business’ rating and taking the right steps to resolve this is essential. This is particularly important because you want to make a good first impression for potential customers on Google, Yelp, and Houzz. These fake negative reviews are often not automatically caught, which means you need…

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Should You Be Boosting Your Facebook Posts?

One of the common questions we see regarding Facebook advertising is the difference between boosting Facebook posts and creating an ad. As Facebook focuses on the quality of content that appears in users’ news feeds, organic reach has decreased. Organic reach is the free way to reach your company’s fans on Facebook. Paid reach includes…

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