Healthcare
What Should You Look for When Hiring an SEO Consultant?
It’s maybe a little ironic, but Google Search Advocate John Mueller, recently searched Twitter for answers. The exchange turned into an article on Search Engine Journal – based on the answers Mueller got to his critical question: What should you look for when hiring an SEO consultant? Since the agency specializes in local SEO, I…
Read MoreStreaming TV Commercials For Healthcare Providers
When was the last time you watched broadcast TV? Chances are, it’s been a minute. Across nearly every demographic, streaming content accounts for nearly 85% of content consumption. Content delivered via the internet is called “over the top” – or OTT – and it represents a major marketing opportunity for local businesses. We recently shot…
Read MoreOTT Advertising Isn’t Just For Big Brands
Nielsen, the people who back in the late 1900’s, tracked TV audiences via a box attached to your television say in the second decade of the 21st century, that nearly 80% of adults are consuming TV content via streaming devices. Content streamed using “over the top” (OTT) services, like Hulu and Peacock, accounts for over…
Read MoreNot Using Data to Drive Your Healthcare Digital Marketing?
Not using data to drive your healthcare digital marketing decisions? You’re missing out on a huge opportunity to connect with your ideal patient. And let’s be honest, you don’t have time to waste on marketing campaigns that don’t work. Or worse…on ones that waste your ad budget. By leveraging data to make informed decisions, we…
Read MoreSocial Media Tips for Health and Wellness Practitioners
Book More Appointments A surprising 41% of people said that social media would influence their choice of a specific healthcare provider or medical clinic. If you aren’t using social media to capture attention for your products, services, or treatments, you may be missing out on a huge growth opportunity. If you want to reach more…
Read MoreHow to Use SEO to Build Your Medical or Wellness Practice
SEO for Healthcare Businesses Before a patient ever decides to make an appointment, they must be able to find your practice to do their due diligence and research. Sure, plenty of people still rely on personal recommendations…but they still vet you and your practice. Even with referrals and recommendations, a practice needs to attract patients…
Read MoreHow Online Reviews Can Get You More Patients
How Online Reviews Can Attract More New Patients to Your Medical Practice In 2013, it seemed that hardly any patients were relying on review sites as part of their process to select their next physician or healthcare provider. What a difference seven years can make! By 2020, nearly 71% of patients reported turning to a…
Read More20 Web Design Best Practices for Medical Practice Websites
Top Tips for a Patient-Friendly Medical Practice Website Unlike other industries where you have the luxury of speaking to one type of person, medical practice websites have to function for all different types of people. Young, old, tech savvy or not so tech savvy. Patients and potential patients will see your website as a portal…
Read More10 Paid Advertising Tips for Healthcare Providers
Creating Patient Focused Paid Ads for Your Healthcare Practice Finding new patients is always a challenge for medical practices and the competition will only increase. With nearly 5% of all searches on Google being health related, it makes sense to spend at least part of your marketing budget on ads that will be shown when…
Read MoreWhat is a Great Healthcare Marketing Strategy?
Patients have more choices than ever when selecting a healthcare provider. For healthcare practices, the days of being successful on reputation alone are in the past. So how do you differentiate yourself and ensure a steady stream of new patients through your doors? That’s where a winning healthcare marketing strategy comes into play. Today, we’re…
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