What Not to Miss Today at INBOUND 2015

The world of being able to perform well simply by having a website has long past. Now success online means that you need to be on top of the latest industry developments. It can seem overwhelming. Fortunately, INBOUND15 will be hosting sessions specifically geared towards helping you with tricks and hacks to master the latest inbound tactics, and 3 powerhouse sessions will be falling on Wednesday.

5 Steps to a Success Video Strategy on YouTube

Amy-SchmittauerVideo has gone from luxury to must-have in the world of marketing. Web users have made it clear how much they appreciate video– there are 300 hours of video uploaded to YouTube alone every minute.

Think of it this way: when you put up a picture of your real customers or your employees, you are giving customers a snapshot of who you are and what you do. It is like a virtual handshake. With video, instead of just getting a glimpse, customers now get to see you live, listen to your customers rave about your services or receive one-on-one tutoring sessions about your industry. The chance to build a personal connection with customers is incredible. You are not just shaking their hand, you are inviting them in.

This session will help you walk away feeling confident in your ability to produce the videos you need to engage your audience. The presenter, Amy Schmittauer (@Schmittastic), created the successful video blog Savvy Sexy Social, and there is nothing like having the chance to learn from those who have put their own lessons to use.

The Future of Search

Will-CritchlowIf you are like many site owners, Google’s announcement about their mobile update left you quaking in your boots. Now there is no hiding the fact that mobile is growing and it shows no sign of slowing down. Mobile has now surpassed desktop as the largest source of website traffic.

The mobile algorithm update was not the only one that hit many site owners had over the past two years. These updates have all been aimed at improving the user experience by better understanding user intent and returning higher quality content.

Getting in front of the train, understanding what Google is trying to accomplish and where it is likely to lead, can help you prepare your site for what is coming down the pike. Will Critchlow (@willcritchlow), the CEO of Distilled, makes it his business to know what Google is doing and he can help you do it, too.

How to  Use Visual Marketing to Leave Your Competition in the Dust

Peg-FitzpatrickDid you know that the human brain can process images 60,000 times faster than text? Images make your products look that much more appealing and invite people to click that crucial buy button. Learning to use them effectively can help you take your marketing efforts to the next level.

The How To Use Visual marketing To Leave Your Competition in the Dust session will do just that– give you the tools you need to take your pages and from ‘ok’ or even ‘good’ to fantastic. The presentation will be given by Peg Fitzpatrick (@PegFitzpatrick), the Director of Digital Marketing for Kreussler. She has spearheaded marketing campaigns for Google and Canva. If anyone knows how to maximize their usage of visuals, it is her.

This years INBOUND has plenty of exciting speakers that will help teach us all a few thing about succeeding with online marketing. These three Wednesday sessions will definitely be a great start to your conference.