B2B Searches Queries from Smartphones
Transcript from the Video
I wanna share with you a stat that just came across my desk. Did you know that 50% of B2B search queries on Google are made on a smartphone? And that number is expected to increase to 70% by year 2020.
So why does this matter?
Well, it proves that the days of someone sitting behind their desk and not being able to leave to make a decision to use your product, to purchase from you are long gone. Nowadays B2B buyers can search on their cell phone. They can go out to lunch. They can come back and continue that search on their desktop. And even when they get home they can continue searching and looking at your website on an iPad, on some other kind of digital device.
So today what I’d like you to do is go ahead and take out your cell phone, pull up your website and see if it’s meeting the needs of your B2B customers. If it’s not, it’s time to change because these stats are only going up. Thanks a lot. And I’ll talk to you tomorrow.