Posts by Marc Apple

How Law Firms Can Use Website Directories


Do you want to improve your law firm’s SEO presence overnight? While this may sound like a one-way ticket to get blacklisted from search results, this is a completely search engine-legal way to improve your law firm’s presence online. The secret is utilizing website directories. These websites are an aggregator for attorneys in a geographical…

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7 Elements Every Legal Website Needs


How to Increase Leads for Your Legal Practice Imagine you had an opportunity to bring in potential clients while you were fighting for your current ones. With a fully optimized website, you can. These best practices will help you determine exactly what you need to improve your website’s success. Let’s get started with some basics:…

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EAT-ing Your SEO to Remain Competitive


* If you haven’t read Part One of this series, EATing Your Way to an Improved Google SEO Ranking, start here and come back. How Your Business Can be Competitive Online SEO has become highly competitive, albeit more restricted, in the last five years. This means that focusing on an up-to-date and thorough strategy is…

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EATing Your Way to an Improved Google SEO Ranking


Ranking on Google’s first page is every company’s goal, whether they say it out loud or not. These companies know that with an online presence, that coveted first page spot (ideally towards the top) is the only place to be. Thankfully, Google has shared some information on how to get there. It comes in the…

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Is Digital Marketing Worth the Cost?


In short, and if done well, yes! Digital marketing has a low barrier to entry, making it ideal for small businesses. You don’t need a six-figure budget for a successful online presence, either. It is, though, still an investment. And we’re here to demystify what exactly that means for you. Content Creation Content creation is…

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How to Effectively Market Your Small Business on Social Media


What You Can Do to See Results Effectively marketing your small business on social media requires more than a few accounts and some content. You need to consider who you’re targeting, as well as the unique characteristics of each platform. Once you’ve determined those factors, you can create a strategy that will begin to bring…

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What to Expect at SoundBoard Athens 2019: AI, Strategy, Podcasts, and More


The 6th Annual SoundBoard Conference’s Best Speakers SoundBoard 2019 is coming quickly (March 21-22), and we’re looking forward to a variety of sessions. With six tracks, from analyst to organizers, there’s something for marketers of all experience levels. To get you ready for the conference, we spoke with some of the speakers to get insights into…

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