agency-payments

This article has been updated June 2020. Professional Media Buying While each advertising agency has its own unique payment and operations structure, they all usually fall under a few categories: Commission: In the commission model, the client sets a budget for media buys and the agency takes a percentage commission. The traditional standard is 15%.…

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video-marketing-lawyers

This article was updated June 2020. What Lawyers Need to Know About Video Marketing Today, YouTube is for far more than viral challenges. It’s a valuable way to reach potential clients. By choosing the right topics and including a call-to-action, you can begin to take your part of the 300 hours of video uploaded every…

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can-a-business-survive-without-marketing

An Unbiased Answer to Help You Decide if Your Small Business Should Be Marketing Article updated: June 2020 While your business could grow on word of mouth alone, investing in a diverse marketing plan will expedite the growth you’re looking for. (Also, word of mouth is still marketing!) Every company needs a marketing plan; the…

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covid-19-marketing-plan-small-business

You might be thinking that now is the time to slow down your marketing as the world pauses due to the global pandemic. The exact opposite is true. Now is the time to keep marketing. Here are 4 key marketing tactics that you should remain consistent with while we all figure out the new normal.

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website-ranking-recovery

5 Ways You Can Increase Your Website’s Ranking Many businesses suffered a loss in ranking in a search engine results page during the pandemic. There are 5 things you can do that may help your website increase it’s ranking. Schema Markup Local SEO AMP Pages FAG Page Voice Search

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