A well-designed website is one of the most important assets your business can have. Even though there are a number quick-build website options available, it’s not always a viable option for your business. Oftentimes, these websites will not fully integrate into the vision you have for your website, and it will take extra time to ensure it’s fully optimized to help grow your business.
This means search engine optimization (SEO), mobile-friendly design, and call-to-action placement. You’re busy, which means hiring website development help in Atlanta can be the key to a great website. A website developer can work with you to create a website that’s perfect for your unique needs.
As Atlanta-based website builders, we go through three key steps to create the ideal website for you.
- Build & Launch
- Return on Investment
Discovering Your Business’ “It” Factor
A new website design for your business doesn’t magically happen. In order to develop the best website for your business, it’s important to understand the market in Atlanta as well as your ideal customer.
We start every client relationship with a discovery process. This means we take the time to get to know you and your ideal customer before we even begin the website design. This detailed questionnaire is designed to give us the knowledge to create the best website possible.
Three pieces make up your “it” factor:
- Who you are
- Who your ideal customer is
- Who your competitors are
Know Who You Are
In order to stand out, you need to know what makes you unique. Every company has a story, because every entrepreneur has a unique journey. As Atlanta website builders, we want to use website development to highlight who you are.
Know Who Your Ideal Customer Is
The next step of the discovery process is to learn more about your customer. Your unique story will bring in a specific type of customer. So in order to create the best website design possible, we need to know what this is.
Know Who Your Competitors Are
There is a thriving business community in Atlanta, which means we need to know how to distinguish your company from others. This is the most important piece of the discovery process. In order to create a website that really works, we need to know your direct competitors, and how you set yourself apart.
Building and Launching Your New Website
Next, our website designers and developers will build and launch your new website. The entire user experience is accounted for, from finding your location to learning about your history.
Every website we develop features the following:
- Mobile-friendly design
- Optimized for SEO
- Quality copywriting
- Researched-backed website development
Website Development Help for Mobile-Friendly Browsing
As the number of users browsing the internet on their phones grows, it’s important to make sure your website is mobile-friendly. Building a mobile-friendly website means that the experience is different from how they would interact on a desktop.
Menus will look different, the layout is simpler, and there will be no need to “pinch and zoom” to read your web content.
Optimizing Your Business’ Website for SEO
Search engine optimization can be confusing due to constant algorithm updates. This elusive algorithm can be tough to master, which means it’s important to have skilled website development help in Atlanta to help you make the most out of your website.
This means behind-the-scenes updates as well as strategic keyword usage throughout your website. Once these changes are made, your website’s ranking will begin to improve for choice keywords.
Quality Copywriting Makes Your Website Stand Out
A website is nothing without its written word. Design is important, but the copywriting will craft a story of why your visitors should choose you. We’ll create the website text for your About page, Services page, Blog, and more.
Creating high-quality website copy involves understanding who your customer is, as well as writing for SEO (the right way).
Research-Backed Website Development
It’s easy to make a website. It takes a breadth of knowledge and skill to create a website that will help you stand out in your community. Our team follows industry updates and best-practices to create a website that will get you results.
We’ll provide the website design help in Atlanta that works with you each step of the process to ensure you’re being found online.
Creating a Return on Your Investment
We don’t stop when your website launches. In order to get a return on your investment into developing your website, it’s important to create a cohesive marketing plan. Marketing isn’t one size fits all. The marketing plans we create cover the ideal mix of outlets and mediums to connect you with your current and future customers.
A marketing plan will include:
- Email newsletters
- Social media
Crafting Email Newsletters to Connect
Email marketing has grown over the past few years, and is a valuable way to connect with your customers. Your emails can include new products, company news, and deals, all designed to increase sales and communication.
An email marketing campaign isn’t worth your hard-earned money without a plan to grow your list. This is why we create ways to do so throughout your website and outside marketing.
Blogging Shares Your Company’s Knowledge
Blogging is for more than fashion and lifestyle bloggers! It’s also an effective way to help share your point of view on your industry within the larger scope of Atlanta business and culture. Consistent blogging within your niche is one of the keys to a successful marketing plan.
Blogging also gives you material to share on social media, and helps direct users to your website.
Social Media Builds Your Audience
Social media marketing is more than posting. Atlanta is a city full of vibrant people and unique companies, which means you need to stand out. It’s important to create a plan that takes your ideal customer into consideration, so that we use the right social media channels and the right types of posts.
Just like with our website design help, our skilled team will create a plan to consistently bring in results to grow your business in Atlanta and its surrounding areas.
Developing a website isn’t a “one and done” deal. It’s an ongoing process that involves refining goals and tactics to get the most out of your website and overall marketing plan. With the right team in place, you’ll be able to not just meet but exceed your company’s goals.
Looking for website development help in Atlanta? We’ve helped a number of companies reach new customers with web design and marketing. Give us a call at (678) 310-5062 or email us at hello@ForwardPush.com.
Oh, and if you want to see some of our work and the what kind of quality you’ll receive be sure to check out Our Work page here.