Aren’t Email Newsletters Spam?
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Creating Useful Email Content
Spam is unwanted and unsolicited mail, both from a legit company that got your email from unscrupulous ways and from illegitimate sources. When you look at your inbox and think “I never signed up for that” or “That looks strange, I don’t even know what that is” — that’s spam.
Email newsletters, when handled using best practices, provide useful information requested by receivers through an opt-in process. Most importantly, there is a clear and easy way to unsubscribe. As long as receivers know what they’re getting, where it came from, why they’re getting it, and how to leave, email newsletters can be safely distributed.
How effective are email newsletters? Emails continue to be one of the most consistent ways to deliver a message or establish a promotion. While social media gets all the attention, emails have proven to be reliable time and again. The reason for this stems from their stability. While social networks phase in and out of being the “it” platform, email remains as the foundation for most people’s online identity. This is even more true for the older demographic (30+) and any B2B communications.
Because of this, we almost always recommend a smart email newsletter strategy that follows best practices. It’s one of the Internet’s most time-tested and proven ways to strengthen customer relationships.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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