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Following Facebook and YouTube’s Lead

Transcript from the video:

This is Your Marketing Minute from Forward Push. My name’s Marc Apple and have you ever had the feeling that all the social channels just follow each other?

One releases something and a few months later you’ll see one of the other channels do the exact same thing, take for instance, LinkedIn.

Previously we’ve seen LinkedIn test out Stories, a real popular feature on Facebook and Instagram, and now we just learned today that LinkedIn is now gonna be offering LinkedIn Live. So just like Facebook Live or YouTube Live, you will be able to stream right to LinkedIn from your phone or your webcam.

There’s a catch though: it’s invite only for right now. So what you want to do is make sure you pay attention when this becomes available to everyone. Probably a good opportunity for you to jump on LinkedIn Live and hear is why: LinkedIn users are 20% more likely to share a video post than any other type of post on LinkedIn.

So whether you’re gonna do LinkedIn Live or just create your own videos and upload them, users, like on every other platform, love video on LinkedIn and everywhere else.