The Issues Every Small Business Owner Faces
Transcript from the video:
This is your Marketing Minute from Forward Push and yesterday I had the pleasure of attending something called Study Hall. It was an event put on by ActiveCampaign and Salesforce. Now you’ve probably heard of Salesforce, they’re a big company but ActiveCampaign is a marketing stack that we use here at the agency and we also use for our clients to create email workflow.
So marketing automation when something happens on a website an email can be generated and it can also be an email workflow so the person receives multiple emails letting them know lots of information about what they might possibly have some interest in.
One of the things that they talked about at yesterday’s event was the three big challenges facing small business leaders. And here they are, one acquiring new customers.
Two, access to investment capital. And three, not enough time.
These are the three biggest challenges that small business owners face.
So throughout today and maybe the rest of this week I want you to take the time and think about if these three challenges are holding you back. And if they are, what can you do to give yourself a little bit more time? How can you acquire a new customers?
And what would you do if you had access to investment capital? Take some time to think about it and let me know what your thoughts are.