Advertising Spending in 2014
With an increase of 3.8% of US total media spending from 2012 to 2013, the slow and steady growth in spending dollars is projected to repeat itself this year according to a 2014 advertising outlook by eMarketer.com. This trend is partially a result of many significant events to come including the Winter Olympics, 2014 FIFA World Cup, and US midterm elections.
As a result, marketers are likely to increase spending, especially in emergent media forms that continue to draw new users. So, what exactly does the 2014 advertising outlook have to say about each specific form of media?
Television Advertising Will Increase, But Become Less Prominent in Years to Come
According to eMarketer.com, expenditures on television advertising are projected to increase 4.1% from 2013 to 2014, resulting in an increase of almost $7 billion dollars. While this is encouraging, eMarketer takes care to note that between 2013 and 2017, digital ad spending will grow and surpass that of television, causing the prominence of television ads to drop from 38.7% to 37.9% by 2017.
Digital Media Trends: Mobile Growth in the 2014 Advertising Outlook is Making Significant Strides
Speaking of digital ad spending, are you wondering what the 2014 advertising outlook has to say about mobile trends and growth in usage?
Mobile growth in 2014 is expected to grow an astonishing 56% to $14.97 billion in 2014. With television advertising that is projected to decline in prominence throughout these years, it comes as no surprise where advertising dollars will go as more Americans use their cell phones for their shopping and browsing needs.
Traditional Media is On a Bleak Decline According to the 2014 Advertising Outlook
If your company is planning on using traditional media for its advertising efforts, you may want to save yourself the hassle. In fact, the only medium that is thought to remain steady for 2014 according to eMarketer.com is over-the-air advertising. This means that foregoing the newspaper and magazine ads and going straight to television and digital advertising is the best way to get your company noticed.
San Rafael, California is on the Rise in 2014
One place where you can expect trends to be looking up is in San Rafael, CA. By keeping business local, the commercial economic trends are set to continue their growth throughout 2014, a pattern that local residents are celebrating.
As a San Rafael marketing agency, Forward Push is proud to serve local residents as well as clients throughout the United States. By staying true to our hometown, we take pride in contributing to the growth of our local economy. For the expert advice that your small business needs to interpret the 2014 advertising outlook in a way that makes sense for your marketing strategy, turn to Forward Push for a comprehensive solution to your company’s advertising needs.
By Marc Apple