Get Un-Stuck and Start Posting for Your Business
At this very moment I am staring at my computer screen looking at the Twitter bird, who appears to be mocking me as I type, delete, type again, delete again, etc… I’m having one of those days where I don’t know what to share on social media. How can writing 140 characters be so hard to do?
Turns out it’s not so hard if you have some idea starters. Here are 15 things you can start posting to your social media channel right now.
1. What’s Trending?
If a trending hashtag is a topic you can provide insight or an opinion on, jump into the conversation.
If you don’t find a trending topic that works for you, you can do a search for a hashtag that is related to your business and join in that way.
It’s easy to post about an event you are attending or attended, people that you respect, or what’s getting you through the day.
3. Recycle an Older Blog
Don’t be afraid to share an older article from your blog. There’s a good chance that your followers missed it the first time around and would like to see it now. Be sure to include the acronym ICYMI (In Case You Missed It) at the beginning of your post. This not only alerts your followers that they might have missed something, but creates a feeling of immediacy.
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4. Share Your Knowledge
I bet that you could easily find a statistic worth sharing about your industry with your audience. Find one, copy the URL, and be sure to give credit to the source by using the source’s Twitter handle.
Take a look at your feed and if there is a tweet that you particularly like, hit the retweet button and share it with your audience.
6. Comment a Tweet
You can take a retweet one step further by adding your thoughts to it using the Add a comment… function. This is a great way to not only share someone else’s content with your audience, but give your reasons why you’re sharing it.
7. Other People’s Content
As you surf the internet, you’ll doubtfully come across articles that interest you and would be a good fit for your Twitter stream. Most articles, or for that matter, most website pages have social sharing buttons on them. When you see an article you like, share it.
8. Before and After Photos
If your business is one that makes improvements to something, be sure to take before and after pictures. Some ideal businesses for this type of post would be construction, painters, or even dentists. For those of you that think you can’t post before and after pictures I encourage you to give it some thought. Even a financial advisor could post, with some discretion, a portfolio’s worth after they applied their skills.
9. Everybody Has an Opinion
Every month 120 million unique visitors come to Twitter and all of them have an opinion. Why not post a question using the proper hashtag and see what comes back? This is a great way to begin discussions, garner new followers, and learn what others are thinking.
10. Help Someone Out
The above example also can be turned around where you take part in answering someone else’s question or commenting on a tweet about your industry. All you need to do is search for hashtags that relate to your business and join in the conversation.
11. What’s So Funny?
Have you seen a comic or a meme that relates to your business or industry that would make others laugh? If so, share it with your audience.
12. Share a Tip
Every one of us hears a handful of the same questions over and over from our customers. Why not share the answers to these questions in various tweets positioning them as helpful hints?
[tweetthis]Tip #12 of 15 things to share on #Twitter is Share a Tip. http://bit.ly/15tweetsnow[/tweetthis]
13. Share a Recommendation
Every business has its favorite tools that help it be productive and run efficiently. Could these tools be useful to your audience as well? If so, share a link to the product page and be sure to use the tool’s Twitter profile handle so others can join in on the conversation or find out more.
Did you know that the month of May is National Salad Month? Whether you’re celebrating it or Tap Dance Day on the 25th, share it with your audience. There’s a good chance they didn’t know about the holiday either.
15. Share a Quote
Twitter users love inspirational or humorous quotes. In fact, they tend to be some of the most shared content on the platform.
Bonus 16. Follow Us
We’d loved to have a conversation, provide tweets for you to retweet, and learn from you on Twitter. You can find us at @ForwardPush.
If you’re still stuck on how you can use social media to grow your business, we’d like to talk to you about that. You can tweet us or give us a call. We offer full service social media management at an affordable cost with results.