Click to Listen
You’ve written a blog, but that’s only part of the process. Instead of letting it sit on your website not providing value, use these 11 places to kickstart your content online to produce the results you crave.
There are two ways to share your blog posts online. One is by sharing the links, like when posting on social media. The other is posting the full blog post, like on Medium. By expanding the number of places people can find your work, the more likely you are to be discovered.
Where to Link to Your Blog Posts
Sharing your blog posts is the critical piece to your blogging and inbound marketing strategy. You can’t rely on Google alone! By sharing links to your website on social media, you’re increasing the reach of the post as well as driving more traffic to your website.
One: Your Company’s Facebook Page
The first way to share on Facebook is your company’s Page. This offers visibility to your fans, though it’s been severely limited over the last few years in an effort to increase Facebook Ad spend.
Even still, an active page is important for users to see, which is why we recommend all companies share every blog post on Facebook. Re-sharing content is possible, too. Creating evergreen content – content that doesn’t call to a specific time of year or event – lessens your content production needs.
Two: Your Personal Facebook Page
Another way to share on Facebook is your personal Facebook page. It’s important to not spam your friends and family, but sharing posts as an update on your hard work can help increase the blog’s reach. (Having supportive family and friends helps, too.)
Three: Facebook Groups
The last way to share on Facebook is a new addition: Groups. Facebook recently announced that Pages could now join existing Facebook groups, providing a new opportunity to connect with current and potential customers.
Creating a Facebook group for your niche is an excellent way to reach your audience, but be careful to limit the self-promoting posts. Helpful content is one of the reasons followers have joined the group, so encourage discussion, collaboration, polls, and curated content to help the group thrive.
Twitter is an interesting platform these days, and its value is dependent on your industry and target audience. For example, the tech scene is thriving on Twitter, and millennials are the largest demographic. By sharing your blog content on Twitter, you can begin a dialogue on important industry topics and connect with possible customers.
You can share the link with a brief caption and an image, but a better way to share links on Twitter is with Twitter cards. These cards offer a way to add rich media, giving mobile users a chance to experience the content without leaving the app.
By installing a few lines of code on your website, you can share engaging content that will catch users’ eyes.
LinkedIn is experiencing a resurgence, and is the perfect place to share your company’s content. Much like Facebook, LinkedIn adds a link preview to your post, creating a “thumb-stopping” experience for potential customers.
Your experience on LinkedIn will vary by how you use the platform. If you connect with your personal network within the industry, then not every blog will provide them with valuable content. If you connect with those who could be your next client and you use hashtags to boost discovery, then LinkedIn becomes a valuable resource.
Six: LinkedIn Groups
LinkedIn Groups operate like Facebook groups. They offer users with similar interests a way to connect. By sharing relevant blog posts in these groups, you have an opportunity to place your content in front of people who will enjoy your post.
As always, give more than you receive. Comment, like, and answer questions on other members’ posts to support a thriving community on LinkedIn. To get started, click on the Work icon in the top right corner, then select Groups. Browse through the LinkedIn-recommended groups based on your industry and browsing habits. To search for a group by name, simply use the main search bar.
Seven: Your Instagram Bio
For companies with an active Instagram presence, your #linkinbio is valuable real estate. Placing your latest blog post in your bio helps improve “passive” discovery as users visit your profile. If you want to link to your blog, new product, and podcast, then we recommend using a tool like Linktree.
Linktree offers an easy way to create a menu for multiple links, then provides one link to place in your bio. There’s no need to constantly update the link in your bio itself, providing an easy way to share your content.
Eight: Instagram Stories
Instagram Stories are another way to share your blog content, whether you’re over 10,000 followers or not. If you do have at least 10,000 followers, then you can utilize the “swipe up” feature. Look for the link icon on the top of your screen while creating a Story, and enter the blog post’s link. Use an image, short video, or design as the image.
If you don’t have the swipe up feature, you can still work around it. First, though, you’ll want a great piece of content, like a photo or a design with the blog’s title. If you haven’t designed it into your image, use the text tool to add “Link in bio”. People who are interested can then click your profile picture in the upper left corner and head to your blog post.
Where to Share Your Blog Posts
The second way to share blog posts online is to utilize websites like Medium to create a native article. This is essentially a copy of the full blog post on a platform with higher viewership than your website. By sharing a blog post this way, you can expand your organic readership and build a larger audience online.
Medium offers a way to expand readership through its existing community, hashtags, and community engagement. This gives you the opportunity to reach those who would otherwise not see your content. Every article can have five hashtags, which helps categorize articles and boosts discovery.
But wait, what about duplicate content and SEO? Medium offers importing tools that preserve your website’s authority. These canonical links help the algorithms determine which link is the authority so content isn’t penalized. Using these tools will help expand your company’s reach while also maintaining great SEO practices.
Ten: LinkedIn Articles
When LinkedIn first announced their publishing platform, people were skeptical. It’s since then become a popular place for users to share their ideas as long-form content. Your articles are also linked on your profile, helping improve your overall presence.
To get started, head to your LinkedIn homepage and click “Write an Article”. Create an engaging article with photos, videos, and slides. When you publish an article, it will be automatically posted as an update, improving its reach.
Eleven: Instagram Captions
If you’ve noticed Instagrammers writing longer posts over the last year, it’s because Instagram has turned into a micro-blogging platform. You have 2,200 characters (or around 370 words) to engage with your followers, so make it count.
Break up a blog post into two or three segments, and create a mini-series in your feed. We recommend mixing this up with non-serial content for the best results.
Sharing your blog posts online is an essential piece of the content development process, and one many overlook. Instead of getting stuck in the cycle of posting to the same two platforms every time, begin incorporating a few more into the mix. The more eyes that see your content, the more likely you are to be discovered, gain new customers, and grow as a company.
If you know this is important, but aren’t sure which platforms work best for you, we can help. Give us a call at 415-640-8009 to get started.